Mango’s new mobi hits the sweet spot

I have to applaud Mango Airlines. While all the other low budget airlines are struggling to keep airborne, they’ve come out with something fairly revolutionary (in South African terms) - a mobisite with booking capability!

I’ve said many times how great it would be if more businesses would enable actual booking, ordering and purchasing capabilities on mobile and this is an example of someone thinking ahead and realizing the possibilities!

The question remains whether Mango have done a good job with it. I tend to say, yes. It’s simple and effective with no frills and that’s something we like in a mobisite!

They’ve put all the focus on booking so there’s very little else on offer. When you click on “Book your flight” you can follow the exact same process you would on the main site to do just that. The writing is all legible and the process completely optimized for the mobile platform. They could have simply replicated the web experience but it would have been clumsy and ineffective. Thankfully they realized that.

If you already have a booking you can check your details easily using the “My Booking” link. I think it’s great that they also have an “Important Update” section – presumably for customers who are on the move and need to know if there have been any major delays etc.

I only have one complaint about this very smart and seamless mobisite. The special offers are not displayed or offered anywhere? I know for a fact that Mango are running a 24 hour sale today, but nowhere on the mobisite is there any mention of it.

The mobisite is very new though and perhaps this is something that will be added in the future. Overall I love the clean, hassle-free interface. It’s fast, efficient and extremely handy.

Well done Mango for leading the way and understanding the true power of the mobile market.

9/10


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