Business

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Falling in love with the laundry

Guaranteed you’ve probably never actually WANTED to do laundry, and certainly you’ve never raced down to the laundromat with great excitement! But Clayton Howard & Mico Botha have decided to change all that. They’ve made laundry fun.

In April this year the dynamic and creative pair opened the doors of I LOVE MY LAUNDRY in Cape Town, giving life to South Africa’s one and only destination laundry! I LOVE MY LAUNDRY is not just a laundry you see. It’s also a quirky coffee and Dim Sum Bar and entertainment venue.

We chatted to Mico about this unique business.

Xtra: What kind of menu can customers expect at I love my laundry?
Mico: We are a Coffee Bar & Dim Sum Bar specializing in Korean Dim Sum and we offer vegetarian and meat flavours on our ever-changing Dim Sum menu. I LOVE MY LAUNDRY also caters for private functions and events around our 14-seater dining table and on Thursday evenings we host our popular fondue evenings. It’s an off-the-wall and unique venue offering a personal touch and client specific service.

X: What factors do/did you consider regarding your business location?
M: Definitely visibility for the brand.

X: Would you say you have a defined target market?
M: We attract like-minded creatives, people who understand great value and appreciate style.

X: As far as the laundry side goes, what kind of services do you offer?
M: We wash dry and fold your laundry at only R10 per kg. Ironing, alterations and dry-cleaning services is also available but what really defines our service is the fact that we only use organic top quality chemicals on all your fabrics and we package and fold your process parcels in our eye -catching orange wrapping paper. A “gift” to all our loyal clients and a mark of our caring attention to detail when it comes to your laundry needs. Continue reading

3 Tips to stop producing boring content

In order for your business to gain a cult (or commercial) online following, you’re going to need to provide your fans and followers with something to sink their teeth into, something to while away their online hours. The key is that they should be thinking of your brand while they are consuming this content – be it videos, blog posts, infographics, cartoons, eBooks, charts, Twitter chats or webinars.

It’s not always easy to produce original, engaging content on a regular basis. It takes time that you may not have, but it always pays off! Whatever you do, don’t reproduce other people’s content. Rather spend a little time repurposing other content you find to make it your own.

Here are three tips to keep your online audience enthralled with your content.

1. Appeal to the Emotions

Humans are emotional beings. If you’re feeling stressed at the end of the week and could do with a laugh and a drink, it’s likely your fans do too. The most powerful and viral content online is undoubtably humourous. Funny, cute and emotionally charged images, videos and stories will always win the day.

2. Aim to Inspire

People today are surrounded by a fair amount of negativity – in the news, online, at home, at work. More than anything, sometimes people just want to feel inspired and reassured with a positive message. Use your platform to do that and chances are people will share and ‘like’ a lot more.

3. Be Mysterious

By appealing to human being’s innate sense of curiosity your target market won’t be able to resist getting sucked in to your campaign. Serving up small titbits of information in anticipation of a big reveal is a great strategy, as is giving people only half the story and waiting to supply the rest. You can bet they’ll be checking in regularly to see when the next instalment appears.

Read:

21 Types of content we all crave
22 Ways to Create Compelling Content

How to: Start tweeting for business

Don’t miss out on the opportunity to get new interest in your business from Twitter because you’re not sure where to start. Start here!

Step 1: Go to Twitter, enter your name, email, and a password and click Sign up.
On the second screen where can select a username – the name by which you will be known on Twitter.
Try to stick as close to your business name as possible. You may find it’s not available. If so, try using _ somewhere (logical) in the name or incorporate other prefixes like, “the” or “real”. Use caps for each separate word if possible as this makes your name easier to read. Once you’re happy with your username, click on the “Create my Account” button.

Step 2: Read through the Twitter prompts explaining what a tweet is and take the opportunity to “follow” any friends the network might suggest. If your contacts are in a supported network like Gmail or Hotmail, Twitter will find your friends who are on Twitter. If you prefer to move on, skip these steps for now. You can always add your friends later.

Step 3: Tweak your settings using the Settings link under the Account tab. Set the time zone and make any other changes, for example, how and when you would like to receive updates/notifications via email etc. Click Save.
Under the Profile tab you can upload a picture/logo for your business. Don’t skip this step. Many Twitter users (including me) will not follow profiles without photos. Your photo can only be 700k in size so you may need to resize. Also under the profile tab, you can add a small biog for your business and link to your website or blog. Keep your biog short but informative so that people can easily see who you are and what you do. When you’re done, click Save. Continue reading