In order for your business to gain a cult (or commercial) online following, you’re going to need to provide your fans and followers with something to sink their teeth into, something to while away their online hours. The key is that they should be thinking of your brand while they are consuming this content – be it videos, blog posts, infographics, cartoons, eBooks, charts, Twitter chats or webinars.
It’s not always easy to produce original, engaging content on a regular basis. It takes time that you may not have, but it always pays off! Whatever you do, don’t reproduce other people’s content. Rather spend a little time repurposing other content you find to make it your own.
Here are three tips to keep your online audience enthralled with your content.
1. Appeal to the Emotions
Humans are emotional beings. If you’re feeling stressed at the end of the week and could do with a laugh and a drink, it’s likely your fans do too. The most powerful and viral content online is undoubtably humourous. Funny, cute and emotionally charged images, videos and stories will always win the day.
2. Aim to Inspire
People today are surrounded by a fair amount of negativity – in the news, online, at home, at work. More than anything, sometimes people just want to feel inspired and reassured with a positive message. Use your platform to do that and chances are people will share and ‘like’ a lot more.
3. Be Mysterious
By appealing to human being’s innate sense of curiosity your target market won’t be able to resist getting sucked in to your campaign. Serving up small titbits of information in anticipation of a big reveal is a great strategy, as is giving people only half the story and waiting to supply the rest. You can bet they’ll be checking in regularly to see when the next instalment appears.