Social Media

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3 Tips for better business tweeting

It wasn’t that long ago that the word ‘twitter’ was simply defined in the dictionary as “to utter a succession of small, tremulous sounds, as a bird”.
Not so anymore… Every day more businesses are becoming aware of the power of Twitter as a brand platform, sometimes learning difficult lessons along the way.
When you put your brand on Twitter, you put it out there, open to all manner of criticism and compliments alike, so you want to start with your best foot forward (not in your mouth).
If you are completely new to Twitter and need a crash course before you even type your first @, you could start here, with the comprehensive Mashable Twitter Guide.

These are three things we like to remember when tweeting.

1. Skip the ‘hard sell’

Twitter is a social media network and although people do use it for business purposes and to promote their products and services, no one likes to be assaulted with continuous advertising. It’s like watching Greys Anatomy on MNET during prime time. Rather intersperse your tweets with helpful or interesting or topical links. Start a conversation about something relevant to your business or find a creative way to market your product in a fun way that people will enjoy sharing.

2. Stay Relevant

This is the other side of the coin to our previous tip. While nobody wants to hear you warble on about your brand constantly, it can also be frustrating when businesses post lots of random content. If you’re in the pet industry, try to tweet interesting links, pics and chirps that relate to animals and pets. Don’t wander off on a tangent about plumbing or politics, or suddenly start promoting your sister’s BnB.

3. Be Helpful & Honest

It’s easy to forget on a social network that there are real people behind those avatars (well, some of the time at least!). As a business you need to treat them exactly the same way as you would treat them if they walked into your shop, restaurant, bank etc. Be polite and helpful. Answer questions and deal with complaints. Be honest. If you make a mistake, just admit it and try to move on from there. There’s nothing more ugly than a Twitter catfight and history has shown, that dishonest brands always come last in these battles.

For more Twitter tips Read:
17 Twitter Marketing Tips from the Pros
10 Tips to be Effective at Marketing on Twitter
Why Business should join the Twitterverse

3 Tips for more Facebook engagement

When discussing online influence, Facebook is often the first thing that comes to mind.
Some businesses wonder why Facebook is so important? The fact is, Facebook is where the people are! Acquiring Facebook fans for your business page is one battle, but the next step is making sure that they stay engaged, motivating more people to join.
As with most online communications, it requires thought and often a subtle hand. When all it takes is one click for people to walk away from your brand, you need to be adding, rather than detracting from their Facebook experience.

 

Here are 3 simple tips to start you on the path to making your Facebook fans happy!

1: Get Visual

A GOOD picture will sell your idea, product, event, special or brand far quicker than words. Facebook users (and people in general) are immediately drawn to attractive, shocking or interesting pictures online and the better the picture, the more likely they are to share it or like it. The stats show that Photos perform better than any other post type on Facebook & some experts say you should be using them for up to 80 percent of your posts!

2. Stay Relevant

Don’t just post for the sake of posting! Try to keep your posts relevant to your industry or topical conversations that are going on around the platform. Post interesting links, tips and news items that are relevant to your fans and win them over by being a helpful resource. Try and think like your fans and ask yourself what kind of content people interested in your business/industry may find helpful or enjoyable. Continue reading

Instagram + Locl = Loclgram

We could say a lot of cool stuff about Loclgram, our little hybrid offspring, but because it’s all about photographs, it will always be better to look at it!

Still, we would love to tell you a bit more about how and why it was created.
It’s really a bit of a Frankenstein in some ways, mashing up the API’s of Safindit, Instagram and Foursquare.

Using Foursquare’s existing Instagram connection, we were able to connect Instagram pics to places on Safindit. Wherever people had tagged a location on their Instagram pic using Foursquare, the pics would appear under the ‘Photos’ tab on the relevant Safindit business listing.
Then we started thinking that it would be so great if we could aggregate all those beautiful pics of South African places into once space where people could really get a feeling for the country and its people!

Loclgram now features over 6000 South African places. As long as they exist on the Safindit API and are tagged using Foursquare, those Instagram pics will appear in the feed.
You can use the Search function to look for a specific place or user or you can browse through popular images, users or places or simply view the last pics to be posted.

Click on the venue or user and you can see all the Instagram pics related to that person or place.
Using Loclgram, it’s easy to see which local places are getting the most ‘likes’ and which spots are the most picturesque. Not to mention what people are eating and drinking, where they dancing, sleeping, working, hiding… You get the picture.