There’s nothing worse than when a big business or organisation has a mobisite that just doesn’t match their brand identity at all. It stinks of someone just not putting in the effort.
But Wimpy have come to the party with a mobisite design that is fresh and uncluttered and ultimately represents the Wimpy South Africans know and love. It’s bold and playful but delivers all the essential content.
I particularly like the layout of the home screen. With four simply but eye-catching red blocks, they’ve effectively told you quickly and visually what you can find on the mobisite: the menu, the store locations, contact details and current promotions.
Again, some thought has gone into what Wimpy consumers will want from the site. I know that one of my highlights of going to Wimpy is checking what new promotions they have on arrival. It’s important to maintain something like this though. Too many businesses add a specials area to their mobisite (or website) but fail to update the information regularly. This only leads to disappointment and frustration for loyal customers.
A fun aspect of the mobisite is their Emoticon Builder app. Running alongside their Smiley mug promotion,the app can connect with Facebook and allows you to create your own unique smileys – something which, let’s face it, everyone wishes they could do on Whatsapp or BBM! It’s things like this that keep the Wimpy brand (and mobisite) fun and playful, but ultimately add up to great marketing.
Another positive thing about this mobisite is the fact that you can choose to either search manually for a store or allow location information which will find the nearest one to you. Most mobis generally have one or the other.
The menu is also nicely done. It’s a lot of information but it’s neatly tucked away into accurate categories that make browsing simple. The writing is small, but not illegible and the vegetarian options are clearly visible.
The only thing that could improve this mobi is if you could actually place an order for delivery using it. (That said, I’m pretty sure Wimpy doesn’t do deliveries.) It’s fantastic and proves to me and other Wimpy-lovers that Wimpy are serious about the growth and evolution of their brand.
